Hi I’m Melissa Rosa

Winner of the Independent Consultant Award 2023

Women in Marketing Awards

Social Media Consultant 🤳
Course Trainer 💻
Wine Lover 🍷

I’m Melissa Rosa Ariganello, a London-based social media consultant helping brands in entertainment, tech, fashion, travel, and hospitality tell their stories through strategy-led, creative content.

Born and raised in Montréal, Canada, my love for the digital world started young. I taught myself to code and mastered Photoshop at just the age of 12. That early curiosity led me to study Marketing Management in college and earn a Master’s in Strategic Public Relations from the University of Southern California (#FightOn!).

I then started my career in Vancouver, supporting local small businesses with content calendars and creative production before joining Tourism Vancouver as a Social Media Specialist, promoting the destination to audiences around the world.

In search of new adventures, I moved to London, where I advanced my career working at PPL, Hill + Knowlton Strategies, and Savills. By 2021, I took the leap into freelancing, partnering with agencies such as Jellyfish, Gravity Road, BMF, and The Social Element, delivering strategic social solutions for a diverse range of clients.

WORKED WITH

Google Cloud

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YouTube Creators

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Amazon Fashion

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Zalando

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Wizz Air

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Rosewood Hotels

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Ritz-Carlton

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Japan Airlines

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Hotel Chocolat

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Google Cloud 〰️ YouTube Creators 〰️ Amazon Fashion 〰️ Zalando 〰️ Wizz Air 〰️ Rosewood Hotels 〰️ Ritz-Carlton 〰️ Japan Airlines 〰️ Hotel Chocolat 〰️

Portfolio

    • Delivered a full Social Media Playbook overhaul for Dixie Plates, unlocking a clearer brand voice and scalable content structure.

    • Built a Paid Social Creative Strategy for Hotel Chocolat that strengthened performance across key campaigns.

    • Created luxury-tier Social Media Playbooks for Rosewood Hotels, ensuring consistency across global properties.

    • Defined the creative and strategic direction for Zalando Beauty social campaigns across Europe.

    • Produced a TikTok campaign for HeyBeauty that reached 90 million views organically and paid.

    • Shaped Wizz Air’s entire 2023 Social Strategy, spanning brand, content, community, and creative.

    • Achieved 10K new TikTok followers in one month through rapid testing, trend-led content, and data-driven iteration.

    • Facilitated multiple Social Media Crash Courses for Growth Tribe, teaching three cohorts of 50 students and covering strategy, content creation, and platform best practices.

    • Provide ongoing training for Jellyfish delegates across Social Media Strategy, Content Creation, and Media Buying, equipping professionals with practical, actionable skills.

    • Produced engaging social content for Google Cloud and YouTube Creators, aligning creative with brand and platform objectives.

    • Created trend-driven TikToks for Wizz Air, supporting brand awareness and cultural relevance.

    • Developed detailed influencer content briefs for Amazon Fashion and The Ritz-Carlton, guiding creators toward polished, impactful content.

Alongside my consulting work, I run Vino Cosmo, a project where I curate biodynamic wine tastings aligned with New Moons and Full Moons. These gatherings blend thoughtful wine exploration with cosmic moments, creating space for connection, conversation, and curiosity.

I’ve also created Wandering Social, where I develop customised social media playbooks that guide brands and founders toward clearer strategy, stronger storytelling, and creative content creation.